Client Retention & Churn Calculator
See how much churn quietly costs you: average client lifetime, lifetime value, and revenue lost per year. Free, no signup.
About this tool
Churn is the quietest line item in a coaching business — you feel it as “I keep having to find new clients” long before you measure it. This calculator turns your monthly churn rate into the numbers that actually matter: how long the average client stays, what each one is worth over that lifetime (LTV), and how much revenue slips away over a year. A small drop in churn compounds: cutting monthly churn from 8% to 5% nearly doubles average client lifetime, and every retained client is one you don’t have to re-sell. Use it to decide whether your next hour is better spent on acquisition or on the onboarding, check-ins, and results that keep clients paying.
Method
Average lifetime = 1 ÷ monthly churn rate. LTV = average monthly revenue × lifetime. Clients lost per year = clients × (1 − (1 − churn)¹²). Standard SaaS/subscription retention math applied to a coaching roster.
FAQs
What is a good monthly churn rate for online coaching?
Many online coaching businesses see 5–10% monthly churn. Below 5% is strong and usually reflects good onboarding and visible client results. Above 10% means you are refilling a leaky bucket and acquisition alone won’t grow you.
How is client lifetime value (LTV) calculated?
LTV = average monthly revenue per client × average client lifetime in months. Average lifetime is 1 divided by your monthly churn rate — so 5% churn implies a 20-month average lifetime.
Is it cheaper to reduce churn or acquire new clients?
Almost always reducing churn. Retaining an existing client costs a fraction of acquiring a new one, and lower churn raises the LTV of every client you already have. Fix retention first, then scale acquisition on top of a bucket that holds water.
What drives churn down in coaching?
Fast, structured onboarding; regular check-ins the client can feel; and visible progress toward a goal they care about. Clients rarely leave a program where they can see they’re winning — they leave silence and stalled results.