How Much Should I Charge? Coaching Rate Quiz
Answer five questions and get a suggested monthly rate band for your coaching — with the reasoning behind it. Free, no signup.
Answer all 5 questions to see your range (0/5).
About this tool
Pricing paralysis is one of the most common things new coaches get stuck on — charge too little and you burn out, too much and you scare off the clients you can actually help. This quiz doesn’t guess a magic number; it scores the five things that genuinely move a coaching rate: experience, how specialised your offer is, the proof of results you can show, how high-touch your delivery is, and how full your roster is. Those combine into a band — budget, mid, or premium — with a range and a short explanation of what would move you up. Treat the output as a starting anchor to test, not a ceiling. If you fill spots instantly at your rate, you’re priced too low.
Method
Weighted scoring across five factors (experience, niche, proof, delivery model, demand), normalised to 0–100 and mapped to budget / mid / premium bands. Ranges reflect common online-coaching monthly pricing.
FAQs
Is this rate quiz specific to online coaching?
The ranges are calibrated to online fitness coaching, where delivery scales beyond one gym floor. In-person personal training is usually priced per session and runs on different math — though the same five factors still move your rate.
The quiz put me in “premium” but I feel unsure — should I charge that?
If the factors point to premium, the number is usually right and the hesitation is confidence, not evidence. Test the higher rate on your next few enquiries. The market corrects you fast — but you can’t discover your ceiling by pricing under it.
How often should I revisit my pricing?
Any time your inputs change — new proof, a tighter niche, a full waitlist — and at least once a year. Coaches routinely leave money on the table by anchoring to the rate they set when they started.