Client Retention & Churn Calculator
See how much churn quietly costs you: average client lifetime, lifetime value, and revenue lost per year. Free, no signup.
Sobre esta herramienta
Churn is the quietest line item in a coaching business, you feel it as “I keep having to find new clients” long before you measure it. This calculator turns your monthly churn rate into the numbers that actually matter: how long the average client stays, what each one is worth over that lifetime (LTV), and how much revenue slips away over a year. A small drop in churn compounds: cutting monthly churn from 8% to 5% nearly doubles average client lifetime, and every retained client is one you don’t have to re-sell. Use it to decide whether your next hour is better spent on acquisition or on the onboarding, check-ins, and results that keep clients paying.
Método
Average lifetime = 1 ÷ monthly churn rate. LTV = average monthly revenue × lifetime. Clients lost per year = clients × (1 − (1 − churn)¹²). Standard SaaS/subscription retention math applied to a coaching roster.
Preguntas frecuentes
What is a good monthly churn rate for online coaching?
Many online coaching businesses see 5–10% monthly churn. Below 5% is strong and usually reflects good onboarding and visible client results. Above 10% means you are refilling a leaky bucket and acquisition alone won’t grow you.
How is client lifetime value (LTV) calculated?
LTV = average monthly revenue per client × average client lifetime in months. Average lifetime is 1 divided by your monthly churn rate, so 5% churn implies a 20-month average lifetime.
Is it cheaper to reduce churn or acquire new clients?
Almost always reducing churn. Retaining an existing client costs a fraction of acquiring a new one, and lower churn raises the LTV of every client you already have. Fix retention first, then scale acquisition on top of a bucket that holds water.
What drives churn down in coaching?
Fast, structured onboarding; regular check-ins the client can feel; and visible progress toward a goal they care about. Clients rarely leave a program where they can see they’re winning, they leave silence and stalled results.